B2B thought leadership, grounded in your company

Turn what your company does into content only your founder could write.

You submit a signal like a closed deal, a shipped feature, or a customer win. SignalStory turns it into LinkedIn posts, X threads, and blog drafts written in your founder's voice. Six agents think before one writes, and the anti-slop editor rejects anything generic.

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The problem

Most AI content sounds the same because it all starts the same way: writing.

✕ GENERIC

No point of view

Prompt-to-post tools don't know what your founder believes, so they fill the gap with the average opinion of the internet.

✕ UNGROUNDED

No proof

Claims with no customer story, number, or specific behind them read as filler. Your buyers notice.

✕ INTERCHANGEABLE

Anyone could have posted it

If a competitor could publish the same post by swapping the logo, you are building the category for them.

SignalStory inverts that order: writing happens last. Every draft is grounded in what your company believes, says, and can prove before the first sentence is written.

How it works

From signal to publish-ready draft in four steps.

  1. 01

    Capture the signal

    Submit a win by hand, or connect Pipedrive, Attio, Linear, and GitHub so deals, launches, and milestones arrive on their own. Anything else can pipe in through Zapier or Make.

  2. 02

    Ground it in your company

    Each signal is matched against your founder's beliefs, brand voice, and editorial strategy, then checked against your knowledge library so claims can be cited.

  3. 03

    Think first, write last

    Five agents score the signal, choose an angle, and structure the argument. Only then does a sixth agent write anything.

  4. 04

    Review before you publish

    LinkedIn, X, and blog drafts land in your dashboard with the sources behind each claim. Approve them, edit them, or regenerate one channel on its own.

Under the hood

Six agents run in order, and only the fifth one writes.

Most tools ask a single model to do the whole job in one pass. SignalStory splits the work across specialists, with a quality gate before the writing and another after it.

1

Event Listener

extraction

Turns the raw signal into clean, verifiable facts: what happened, who was involved, and what can be proven.

2

Significance Scorer

reasoning

Judges whether the signal deserves content at all, scored against your editorial strategy.

Gate 1 · Significance

Not everything deserves a post.

Weak signals are rejected here rather than padded into thin content, and the rejection comes with a note on what would change the verdict.

significant → continuesweak → rejected, with reasons
3

Story Finder

reasoning

Generates competing angles for the same signal, then ranks them by how distinctive each one is.

4

Narrative Strategist

reasoning

Commits to one angle and builds the brief: the argument, the structure, and a ledger of claims. Each claim is marked supported or unsupported by your knowledge library.

5

Channel Transformer

writing

The first and only agent that writes prose. It turns the brief into a LinkedIn post, an X thread, and a blog piece, each shaped for how that channel gets read.

6

Anti-Slop Editor

reasoning

Scores every draft against one question: could a generic model have written this without your context?

Gate 2 · Anti-slop

Generic drafts don't ship.

A failing draft gets exactly one rewrite using the editor's notes. If it fails again, it is flagged for you instead of being published quietly.

passes → ready for reviewfails once → one rewritefails twice → flagged for you
READY: drafts waiting for your review
Features

What you get alongside the drafts.

Integrations

Your tools, connected once

Native connections for Pipedrive, Attio, Linear, and GitHub, plus a generic webhook that covers HubSpot, Salesforce, Gong, Slack, and anything Zapier or Make can reach.

Knowledge library

Content that cites its sources

Paste in case studies, changelogs, and past posts. Drafts pull from them with citations, and every claim shows whether a real source backs it.

Proof library

Every claim traced to a source

Each draft carries its evidence trail: which sources grounded it, and which claims you should check yourself before publishing.

Channels

Written for each channel

One brief becomes a LinkedIn post, an X thread, and a long-form blog piece. Each is restructured for its format rather than copy-pasted between them.

Rewrites

Regenerate a single channel

If the thread misses, rewrite just that channel from the same brief. The thinking is preserved and only the writing runs again.

Analytics

Know what every draft costs

Per-run cost tracking and prompt versioning show what you spend and which instructions produce the best drafts.

Common questions

Why does the output sound less like AI?

Because writing happens last. Every earlier stage is grounded in your founder's beliefs, brand voice, editorial strategy, and cited company knowledge. An anti-slop editor then gates whatever comes out of the writing step.

Do I have to write the content myself?

No. You submit a short signal, and the pipeline produces LinkedIn, X, and blog drafts you can review, edit, copy, export, or schedule.

What makes the output 'grounded'?

A retrieval step pulls proof from your own knowledge store, and the brief records which claims those sources actually support. Anything ungrounded is flagged for you.

Can I bring signals in automatically?

Yes. Connect Pipedrive, Attio, Linear, GitHub, or any tool through a generic webhook, and qualifying events become signals on their own.

Get started

Publish something only your company could have written.

Connect your tools, teach SignalStory your voice, and let the pipeline turn your company's real work into content that sounds like you wrote it.

Free plan includes 5 signals a month.